CRM WCEM 3.0 Pricing in the Product Catalog

Pricing in the Product Catalog

This function or procedure is available with SAP CRM or SAP ERP as the back end connected to SAP Web Channel Experience Management. Note that if you use SAP CRM as the back end, a system connection between SAP CRM and SAP ERP might be required.

Web shops can use the following pricing methods to determine price information in the product catalog:

• List price
• Dynamic pricing
• Mixed

Integration

The prices shown in the shopping cart rely on, among other things, the pricing method used by the product catalog. For more information, see Pricing in the Shopping Cart.

Prerequisites

• You have defined pricing settings in Customizing for:

  SAP CRM	SAP ERP
  under  Customer Relationship Management Basic Functions Pricing	under  Sales and Distribution Basic Functions Pricing Pricing Control Define and Assign Pricing Procedures

• In the Product Catalog module of Web Channel Builder, you have made the settings for pricing method, strikethrough prices, and discounts.
• You have defined the following pricing method–specific settings in Web Channel Builder:

  Module of Web Channel Builder	Pricing Method	Setting
  Common Settings	List price and dynamic pricing	Sales Organization
  		Distribution Channel
  		Division
  		Currency
  Product Catalog	List price	Condition Type for Actual List Price
  		Condition Table for Actual List Price
  		Condition Type for Special List Price
  		Condition Table for Special List Price
  	Dynamic pricing	Pricing Procedure
  		Dynamic Pricing Type
  		Country Code for SAP ERP Pricing
  		Departure Country Code for SAP ERP Back End

• The following prerequisites apply for the condition types in the back end:

  SAP CRM Back End

  SAP ERP Back End

  You have entered the condition function 5002 Discounts for the condition types that you want to use for the discount. You do this in Customizing for SAP CRM, under  Customer Relationship Management Basic Functions Pricing Define Settings for Pricing Create Condition Types . The system uses these condition types for strikethrough prices.  Recommendation To ensure that you have entered the correct condition function, enable the system to show and sort technical keys. To do this, choose the pushbutton Customize Local Layout and thenOptions. If you copy your condition customizing from SAP ERP to SAP CRM, you have activated the business function ERP_WEB_CHANNEL_1 or higher in SAP ERP. This is needed in addition to the business function used in SAP CRM for your release of SAP Web Channel Experience Management, and ensures that strikethrough prices are correctly displayed.

  You have selected a condition type for shipping costs (called freight in the back end). You do this in Customizing for SAP ERP under  Sales and Distribution Basic Functions Pricing Pricing Control . For more information, see SAP Library for SAP ERP on SAP Help Portal athttp://help.sap.com/ecc. Choose a release and then Application Help. In SAP Library, choose  SAP ERP Central Component Logistics Sales and Distribution (SD) Pricing and Conditions (SD-BF-PR) Pricing and Conditions . Make sure that you include this condition type in your pricing procedure. You have defined the condition types for promotions that are displayed as strikethrough prices. You do this in Customizing for SAP ERP under  Sales and Distribution Basic Functions Pricing Pricing Control Define Condition Types .

Features

• Pricing methods
  • List price
    The list price pricing method has performance benefits such as faster system response times; however, it only supports simple pricing scenarios. For example, campaigns and scale price availability are not supported.
    List price is determined by the product master condition records maintained in the back end. The product master condition records are exported to the SAP NetWeaver Master Data Management (SAP NetWeaver MDM) repository. The product catalog initially filters the condition records based on the condition type and condition table settings maintained in the Product Catalog module of Web Channel Builder. SAP Web Channel Experience Management (SAP Web Channel Exp. Mgmt) supports the following condition types and condition tables:

    Back-End System	Condition Types	Condition Tables
    SAP CRM	All PR (Pricing) condition types, for example, 0PR0 and PR00.	SAP004 SAP005 SAP073 SAP304 SAP305
    SAP ERP	All condition types of condition class B (Prices), for example, PR00 and VKP0.	004 005 073 304 305

    The condition rate (or price) is then determined by filtering the condition records by the sales organization, distribution channel, currency, validity date, business partner (SAP005 for SAP CRM and 005 for SAP ERP) and settings maintained in the Common Settings module of Web Channel Builder. If several condition rates meet the filter criteria; the lowest condition rate is used. Condition types and condition tables can be defined for actual list prices or special list prices.
  • Dynamic pricing
    Although this pricing method does not have the same performance benefits as list price, it is required for complex pricing scenarios, for example, campaigns and scale price availability.
    Dynamic pricing is determined by the Pricing Engine (formerly Internet Pricing and Configurator (IPC)). Dynamic pricing enables a number of prices to be calculated, such as gross price, discount, and surcharge, which might be relevant for a certain customer, a group of customers, or on a specific date. The data required for calculating the price is derived from the product pricing information. This information is accessed and evaluated in a pricing procedure, which defines how the price is calculated; that is, which condition types apply and the sequence in which they are calculated. The dynamic pricing type determines the type of price involved. Product catalog supports the following dynamic pricing types:
    • Net value without shipping costs
    • Gross value without shipping costs
  • Mixed
    Mixed allows a Web shop to adapt the pricing method based on the requirements of the pricing scenario. For example, if a Web shop customer submits campaign information by entering a promotional code, then dynamic pricing is used. If not, list price is used.
• Strikethrough prices
  Depending on the configuration in the Product Catalog module of Web Channel Builder, Web shop customers can see the strikethrough price and discounted price of products in the catalog. If using an SAP ERP back end, you can display strikethrough prices for products using dynamic prices only. With an SAP CRM back end, you can display discounts using list prices, dynamic prices, and mixed prices.
   Note

  While strikethrough prices are shown in the product catalog regardless of the back-end system, they are only carried over to the shopping cart when using SAP CRM as a back end. For more information about strikethrough prices in the shopping cart, see Pricing in the Shopping Cart.
• Discount amounts and percentages
  Depending on the configuration in the Product Catalog module of Web Channel Builder, Web shop customers can see the discount amount and the percentage of the strikethrough price that they can save on discounted products in the catalog.